Nike Projections

One of Nike's promotional stunts surrounding the national championship game:
Lightwave International uses over 200Watts of full-color direct-diode and OPS lasers to brand Camelback Mountain for thousands of fans at the 2011 Fiesta Bowl. These images were photographed from the Bud Light Fiesta grounds at sunrise.

The face of the mountain, approximately 2 miles from the laser projectors, becomes a canvas for a laser light show during the festivities. Projected images include massive versions of 'JUST DO IT.' The Oregon Ducks 'O' and the Nike Swoosh. The projected images are many hundreds of feet wide and using the world's largest full-color entertainment lasers.